Discussion Reponses Successful Business - 275 Words

Discussion Reponses: Successful Business (Essay Sample) Content: Discussion ResponsesStudents nameInstitutional AffiliationCourseDate Various business moguls have unique mechanisms of promoting their activities to ensure that they become profitable to facilitate growth and continuity. In line with the responses availed by the two students that have to be analyzed in this context, there is a similarity in the sense that all of the them are analyzing the prospect of launching a new business activity, idea or product to the market that exhibit enormous competitive traits. In the first response, the student is determined to use the idea of drafting and implementing a business plan to facilitate the success of h/her business. H/she asserts that the business needed to have objectives and laid down strategies on how to manage it effectively. The business needs to have a flexible plan that need to conform to the changes in the business environment.The second response is based on the prospect of marketing a new product where the concept of differentiation has to be utilized to the advantage of the marketer. The writer asserts that there is need for a marketer to analyze the costs and profit traits associated with the product to identify mechanisms of making the products be appealing to the customers thus facilitating increased revenues. The response talks about the essence of a branding campaign where the marketer has to familiarize the product with the target customers.There are other avenues for advertisement and product placement that can be used to enhance the marketability of a product. Three new avenues include use of social media, aerial advertising using airships, and mobile billboard advertising. These three shall be instrumental in reaching many people who many end up buying the products. The two students ...